January 2019 Newsletter Print

President's Message

Welcome to the January 2019 edition of KeyNotes...IREM 8's newsletter of all events. This is a bi-monthly must-read publication.

As I look to the year ahead, I am excited about all that we have planned to accomplish. IREM DC Chapter 8 has gained the respect of the industry, but in my opinion we’ve only scratched the surface of what’s possible.

With your help, I’d like to accomplish three major goals for the year: (1) Increase media coverage of chapter events to bring awareness to the association and ultimately bring in new members; (2) Create a job shadowing and mentoring program directed at those who currently work in the multi-family market but are interested in moving in to commercial; and (3) Launch a GSA training series that focuses on managing buildings occupied by GSA tenants.

How can you help? Join a committee or reach out to me and we can brainstorm about how your time can be best utilized. I am a firm believer in the old saying, “you get out what you put in.” We’d love to have your participation as we work towards achieving this year’s goals!

I am looking forward to seeing everyone at the year’s first event, the 2019 Industry Forecast and Trade Show, on Thursday, January 31st. This is a joint meeting hosted by Chapters 77, 92 & 8 and a great way to find out what the DC area real estate market has in store for us in 2019. Get the industry scoop, network with your fellow IREM members and enter to win some amazing prizes, including a 58" Sharp LED 4K TV, Airpods, Garmin Watch, Bose SoundLink headphones, RPM Italian gift card, Fig & Olive gift card, Visa gift card!  If you have not done so already, register today. Follow the link below for more information and to register: www.IREM77.org

One housekeeping item... New Year, New Address!  Our Administrative Office P.O. Box address has changed.  Please update your records immediately:

As always, if there is anything I can do to help you with your IREM journey, please don’t hesitate to reach out to me. 


Jennifer Laforest, CPM®
2019 Chapter 8 President


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Upcoming Events--Register Now!

2019 Industry Forecast & Trade Show

January 31, 2019
2:30-3:00PM: Registration
3:00-4:30PM: Forecast Meeting Presentations
4:30-6:30PM: Industry Trade Show & Cocktail Reception

IREM Chapters 8, 77 & 92 join forces to present the 2019 Industry Forecast & Trade Show... Hear from real experts about the impact the economy will have on your properties and the local market in the coming year.  Speakers with expertise in each market segment will share what they know and discuss how YOU should prepare for 2019 and beyond!

All registrations for this joint-chapter special event will run through the IREM 77 Website.



iREM 8 february general membership meeting - Culture Change: How You Can Create the Culture You Want

Tuesday, February 19, 2019
11:30AM: Registration
12:00PM: Lunch
12:45PM: Program
Mastro's Steakhouse, Washington, DC

Join Chapter 8 for our February Lunch Meeting presented by, Charlene Rothkopf, with Wellness Consulting Group.


Have you gone through a merger, acquisition, or other major re-organization in the past few years? If so, then you know what a significant impact these changes can have on a company's culture.

Join IREM DC 8 for this informative meeting. Our guest speaker will be CHARLENE ROTHKOPF, with Wellness Consulting Group. Come learn what you can do as a leader to retain the best aspects of your culture and help the company evolve to a higher level of productivity and accountability. During this session, you will learn:

  • Why company culture matters
  • Current research on the different types of organization culture
  • To recognize your own approach to handling change
  • How to address resistance to change among employees
  • Guidelines for aligning your employees to the new organization


Whether you are leading a large company or a small team, you will certainly find some useful tips from this program to apply to any organizational changes that you may be facing.

Don't miss this informative and helpful meeting!






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Meeting Recap & Pictures

December Holiday Happy Hour 2018

Toro Toro, Washington, DC

Check out highlights from our Holiday Happy Hour held on December 4, 2018.  Thank you to everyone who brought a toy to support our Toys For Tots Drive.  To see all the pictures from this event, click here.



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Member Milestone Anniversaries

Congratulations to the following chapter members on celebrating Milestone Anniversaries of their Designations in 2019:

Robin Bond, ARM - 5 Years
Celeste Taylor, ARM - 5 Years
Sean Cobbler, ARM - 5 Years
Mark Hunter, ARM - 10 Years
Isabella Iyasere, ARM - 15 Years
Karen Cooksey, ARM - 15 Years
Debra Lehan, ARM - 20 Years
Robert Tack, CPM - 5 Years
Selene Argueta, CPM - 5 Years
Lesley Morrison, CPM - 5 Years
Jennifer Laforest, CPM - 5 Years
Emily Rowland, CPM - 5 Years
Shalewa Dugan, CPM - 5 Years
Kristopher Henry, CPM - 5 Years
Kris Watkins, CPM - 10 Years
Catherine Smolka, CPM - 10 Years
Sonia Zamora, CPM - 10 Years
Jennifer Kenworthy, CPM - 10 Years
Shawn Kyle, CPM - 10 Years
Michael Zwolinski, CPM - 15 Years
Ruth Holvey, CPM - 20 Years
Bobby Campbell, CPM - 25 Years
Thomas Spiegel, CPM - 25 Years
David Zweig, CPM - 30 Years
Jill Donahue, CPM - 30 Years
Timothy Gallagher, CPM - 35 Years
Wayne Carroll, CPM - 40 Years
Arthur Dubin, CPM - 40 Years
Cathy Bernard, CPM Emeritus - 40 Years
James Ballard, CPM Emeritus - 40 Years
Anthony Ciuca, CPM Emeritus - 55 Years

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IREM 8 Member Survey

Got 5 minutes??  Take our Member Survey!



Your feedback will help us improve and enhance your membership.  Complete this survey by February 1, 2019 and share your name, you will be entered to win a $100 Gift Card!  Take Our Survey Now





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Stay Tuned OR visit the IYP Section of our Chapter Website for information on upcoming 2019 events.


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Community Action Efforts

Martha's Table - February 8, 2019

IREM DC 8 Community Action Committee will be volunteering our time at Martha's Table in Washington, DC.  We will help turn donated food into healthy, balanced meals that will be distributed to homeless shelters, non-profit organizations, and transitional homes for little or no cost.  Stay tuned to our social media sites and our next chapter newsletter to see pictures from this event.

Rock The Red - February 19, 2019

Wear RED to our February Meeting (2/19/19) in support of The American Heart Association's, "American Heart Month!"  To learn more about your Heart Health, visit www.heart.org

Don't forget to bring your GREEN too!  We will have a 50/50 cash raffle in support of The American Heart Association.  In addition to the raffle money raised, we will make an aditional donation of $10 for each person who wears RED to this meeting.  So, ROCK YOUR RED and bring your GREEN for a good cause!


Have an idea for a community service project or want to serve on this committee? 

Contact our VP of Community Action - Denise Vignola, CPM


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IREM Member/Partner Spotlight

Welcome to the first edition of “Spotlight on an IREM Member/Partner!” 

Let me introduce you to Tony Curtis with Classic Concierge.  Tony is the President of Classic Concierge and has been with the company for 26 years, starting out as a concierge and working his way up to where he is today. Classic Concierge has been an industry partner of IREM DC 8 since 2012.

Tony has been awarded AOBA’s Outstanding Associate Member Award at their January meeting. This award applauds AOBA’s Associate Members for their vision, volunteerism, and diligent efforts in the local real estate industry.

In addition to his service to AOBA, Tony has served IREM on several committees, including community action and the IREM Gala committee. His dedication and hardwork have not only been recognized by AOBA, but IREM as well, receiving the Industry Partner of the Year Award in 2017.

Congratulations Tony!


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Industry HOT Topic

To Have or Not to Have a Business Card? That is the question!

Kara Permisohn, Minkoff Company


Recently I had a conversation with another Business Partner of a slightly older generation than myself. He was appalled at how many people he meets who do not carry business cards. He even said, “It’s just rude!” I gave a little chuckle as I can completely relate to his point of view. However, I ride the fence about whether or not cards are old-fashioned, retro, relevant, or a waste of paper.

I tried to explain to him that with smart phones and other electronic methods many people are going paperless today. He huffed at me and rolled his eyes. I tried explaining to him that managers don’t want to lug 300 business cards to meetings or the Industry Forecast and Trade Show for handing out. In my experience, Managers might carry a handful of cards to give to the vendors who they genuinely have interest in their trade or services.

Since this became something of a disagreement I decided to do a little research. What does the World Wide Web have to say about the matter? It proved extremely interesting to me as a career Marketing professional to see thoughts from both sides of the topic. Many of these opinions come from members of the Forbes Agency Council when they were asked what they believe the role of business cards play in our modern world. I admit as a person caught between “old school” and “millennials,” I can agree with most reasons for and against the use of cards.

  1. Mobile phones can replace business cards by exchanging instant information.
  2. Once you have a name and company you can look someone up on LinkedIn. It’s a digital rolodex.
  3. Ten second video clips or “video cards” can offer richer information and visual recognition.
  4. Only give out cards when it makes sense. Why clutter your pockets and desk with cards?
  5. It can be helpful to have a card handy for “Old-School” audiences/networks.
  6. Business cards help supplement digital options. The best of both worlds!
  7. Collect business cards and then digitize them. This allows you to take notes immediately.
  8. The quickest way to exchange information is still swapping business cards.
  9. A business card serves as a physical reminder of someone.
  10. Actual cards can be meaningful and more personal to some people.
  11. Whenever networking, a card offers a higher level of professionalism and it lasts longer.
  12. It’s common that a creative or unique card will be memorable. They’re often shared more.
  13. When trying to leave an impression, business cards show off your brand and style.
  14. The quality of your business card might leave a perception about the quality of your business.
  15. Having a personalized card can help employees feel important and part of a team.
  16. One key to successful marketing is the redundancy of reinforcing a connection by using cards.

Right, wrong, or indifferent, all of these reasons considered make carrying a business card an individual decision. Perhaps the days of ordering 2,000 cards per print run are over. I for one, like knowing that I have both options to choose from. I often ask if someone has a card on them because it does serve as that physical reminder to follow up. Electronic notes sometimes get deleted and forgotten in my world. Sadly my memory is getting worse with age and I can’t recall who I just added to my LinkedIn five minutes ago. Throughout my career in Marketing and Business Development I’ve been fortunate to carry some very creative and memorable business cards. If I only had a nickel for every time someone commented on my cards, I might be able to buy myself some lunch. One final thought which is solely my opinion… having a card handy is a solid method of back up in the event that technology fails. *wink*


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Region 3 Education

Carol Walker, Education Administrator
P.O. Box 3035, Gaithersburg, MD 20885
301.948.6234 p  301.948.7962 f

Region 3 Education Website

Visit our BRAND NEW SITE for the complete 2019 Course & Seminar schedule.  

Private Offerings:

Spread the word that Private Offering Courses are available for your company - groups of 10 or more.  This means an instructor comes to your site and holds a class for just your company's employees.  The idea is to get a group of people to "fast track" their way to a CPM, ARM, or ACoM designation.  The more people in the class, the lower the price per person.  For more information on this excellent opportunity, contact the Region 3 Education office at 301.948.6234 or click here for more information.

Online Self-Paced Courses:

For those interested in taking courses at their own pace, IREM offers many online self-paced courses.  Open new doors for yourself with the help of IREM education.  With our online and classroom courses, you'll give yourself a leg up in the constantly evolving world of real estate management.


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Free Money - Scholarship Information

In need of financial assistance to attend IREM Ed courses??  Working toward achieving your IREM designations?? WE HAVE FUNDS TO HELP! JUST ASK!

Our Chapter actively participates in the IREM Foundation Chapter Restricted Fund where we can support chapter members toward IREM education courses.  CLICK HERE to learn more about the IREM Foundation.


If you are interested or have questions on how you can apply for financial assistance, contact the IREM 8 offices at 301.874.8425 OR email at jcollins@irem8.org


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Real Estate Management News



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Special Announcement

Kevco Building Services, Inc. is proud to announce Robert Cohn as their new Business Development Manager. Robert joins KEVCO from The Costar Group, The nation’s largest Real Estate Information company. He brings with him seven years of experience in various Account Executive roles with CoStar, both locally and nationwide. Throughout his tenure at Costar, Robert was highly regarded as a top company producer, highlighted by exclusive President’s Circle honors.

At KEVCO, Robert will be responsible for sourcing and cultivating new business opportunities in the region, developing new market strategies and servicing existing clients. Kevco, a veteran in the cleaning industry for the past three decades, is a leading provider of exterior maintenance services in the Washington DC metro area. Robert's role as Business Development Manager will further enhance the premier services provided by KEVCO while continuing to grow their extensive service portfolio.


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Dues Information

Your IREM Membership is an investment in yourself and your career.  Make sure you're taking full advantage of the benefits by renewing your membership.

You will receive one invoice coming from IREM Headquarters.  This eliminates the need to process separate payments for National dues and Chapter 8 local dues.  One payment can be made to IREM HQ and the Chapter portion will be electronically transferred to Chapter 8.  Also included on this invoice for CPM members are your NAR Affiliate dues.  These affiliate dues must be paid in order to maintain your CPM designation.

PAY YOUR DUES to ensure you don't miss out on even one day of membership.


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Chapter 8 Industry Partners

When looking for bids for your next project, we always suggest contacting our Chapter Industry Partners First!  CLICK HERE to see our full directory of Industry Partners.

Industry Partner 2019 Renewal Dues - Renew Your Membership by 1.31.19 in order to Secure Your Spot!


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Chapter 8 Officers & Directors

CLICK HERE to see contact information for our 2019 Board of Officers & Directors


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About IREM 8

If you have a question about IREM 8 or any of our upcoming events, please contact the iREM 8 office.

Chapter 8 Financials are available to be viewed by any dues paying member.  If you would like to request to see a copy, please contact the Chapter 8 Office.

Jean Collins
Executive Director


P.O. Box 365
Monrovia, MD 21770
t 301-874-8425
f 301-874-8426







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